• To help in participation in seminars, group discussions, and interviews successfully
  • To prepare to present ideas effectively to different levels of people
  • To enable write reports, research papers, and proposals



  • Ability to express themselves meaningfully in seminars and GD
  • Ability to write reports, notices, etc., required in the corporate world
  • Ability to listen and comprehend and also retain information presented by others


Unit – I

Importance of Communication in the Corporate World - Corporate culture & communication – Networks & channels of communication – Barriers to communication – Strategies to overcome them - Role of psychology in communication- Internal & External Communication- Management & Communication - Institute & Corporate Social Responsibility


Unit – II

Fluent Oral Communication Techniques - Speech mechanics – Mental process of speaking – Extempore speech practice – Body Language – Interview strategies - Seminar & Presentation skills - Use of Visual Aids – Use of Power point- - Techniques to make people listen.


Unit – III

Listening Skills - Importance of listening in the corporate world -Listening for information and content – Kinds of listening – Factors affecting this – Methods to overcome them – Retention of facts, data & figures- Role of Speaker in listening.


Unit – IV

Writing for Technical Purposes -  Reader-writer relationship - Varieties of styles and registers- Mechanics of technical writing – Corporate & Institute Branding - website - Communication in Crises – Executive summary and abstract –Memos -- Use of charts, graphs etc.


Unit – V

Writing for Business Purposes -  Inter office memos - Circulars and notices – Proposals, Agenda and Minutes – Marketing language –Corporate Branding - ‘You’ tone - Captions & Eye catchers-- Communication in a crisis.



  • David Lindsay, “Scientific Writing = Thinking in Words”, 2011
  • Paul A. Argenti, "Corporate Communication", McGraw Hill, 2008.
  • Sandra M. Oliver, "Handbook of Corporate Communication And Public Relations", Routledge, 2004.
  • David Lindsay, “A Guide to Scientific Writing” Macmillan, 1995