Unit I

Demand and Supply. Forecasting techniques. Cost and Revenues .

Unit II

Competitive nature of the firms. Keynesian economics. National income.

Unit III

Trade cycle. Inflation. Index numbers. Capital budgeting. Cash flow analysis. Balance sheet.

Unit IV

Risk and Decision Making. Technological Change in Global Economy. Locating the Firm in a global economy. Taxes and Decision Making.

Unit V

Exchange Rate determination. Marketing. Product life cycle. Marketing research. Branding. Personality. Motivation. Leadership. Working in Teams.