MB790

Management Concepts and Practices (3 – 0 -0) 3

Introduction to management, evolution of scientific management, modern management. Principles. Elements of management;. Planning, organizing, staffing, directing, coordinating, reporting, budgeting.

Core concepts of marketing. need, want, demand, product, value, satisfaction, marketing mix- product, price, place, promotion.

Financial management, objectives, scope, techniques of investment analysis, pay back period, accounting rate of return, working capital, cost of capital. Sources of financing.

Technology management. Product design . Types of production system. Plant location-factors to be considered. Plant layout. Types of layout. Inventory management.

Significance of HRM. HR planning job evaluation. Recruitment and selection. Placement and induction. Training. Performance appraisal. Compensation. Industrial relations.

References: 

L.M.Prasad, Priciples and Practice of Management, S.Chand & Sons.

P.Kotler, Marketing Management (12/e), Pearson, 2005

P.Chandra, Financial Management Theory and Practice (3/e), TMH, 2004

K.Ashwathappa, Human Resources and Personnel Management (3/e),TMH, 2005

E.S.Buffa & R.K.Sarin, Modern Production/Operation Management (8/e), Wiley, 1994.