HM402

INDUSTRIAL ECONOMICS

1. Industrial Economics - Elasticity of demand and supply - Consumption laws - Types of competitions - Keynesian employment theory - Production, planning and control.
   
   
2. Money Banking & Financial Management - Functions of commercial and central banking - The problem of foreign exchange - Sources of industrial finance - Management accounting.
   
   
3. General Management - Principles of management - Scientific management - Advanced techniques in management: MBE, MBO, MBC, MBP, MIS - Quantitative techniques in management.
   
   
4. Marketing Management - Definition of marketing - Market research - Need for marketing - Sales forecasting - Product life cycle - Market segmentation.
   
   
5. Personnel Management & Industrial Psychology - Selection and recruitment - Training and development - Job evaluation and merit rating - Worker participation - Quality - Work life.
   
   

TEXT:

• GUPTA, G.S., "Managerial Economics", Tata McGraw Hill, 1993 Edn.
• RASAD, L.N., "Principles of Management Theory and Practice", Sultan & Chand, 1992 Edn.
• DAVAR, S.R., "Personal Management & Industrial Relations", Vikas Publishing (P) Ltd., 1993 Edn.