PR674

E-COMMERCE

E-commerce Technology: Principles – Potential – Data Warehousing – Temporal Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTP, HTML – Cryptography – Consumer Interface Technologies – OALP & Data mining – Case studies.

E-commerce: Effect on job, growth, trade, international co-operation – Tax problems -Application of E-commerce in different sectors – service, industry, domestic etc., - multidisciplinary approach to E-commerce – Software’s – case studies.


E-commerce Management: Net Centrism – Navigation – Digital Design – Web Metrics – Business models – Hyper Markets – Intelligent Agents – Auctions – Design, Protocol – Case Studies.

Channel conflict management: Security and Encryption – Abuse and Netiguette – Internet Governance – Economics of E Commerce – Equilibrium price – Electronic Marketing – Taxing – E business – Road map for success – case studies.


E-commerce – Legal Issues: Software Intellectual property law – Contract law for E-commerce, Warranties and New Products – Cyber law issues – Privacy and Transborder flows, Fraud – Security of Information and Risks – Electronic Highway Robbery – Consumer Protection – Case Studies.


REFERENCES

  1. Kalakota & Whinston, Frontiers of Electronic Commerce, Addison Wesley, 2001.

  2. Efraim Turbon, Jae Lee, David King, H. Michael Chung, Electronic Commerce, A Managerial Perspective, Pearson Education Asia, 2001.

  3. Napier, Judd, Rivers and Wagner, Creating a winning E-Business, Thomson Learning, 2000.