G. Muruganantham

Mail id:
  • murugan@nitt.edu
  • g_murugu@yahoo.co.in


Specialisation: Marketing/General Management.


Teaching Interest:

  • Marketing Management.
  • Advertising Management.
  • Brand Management.
  • Consumer Behaviour.
  • Sales Management.

  • Total Quality Management.
  • Entrepreneurship.
  • Strategic Management.


Corporate Experience:

Three Years in CIPLA Ltd & DABUR India Ltd.


Educational Qualification:

  • Ph.D (Pursuing) - in Celebrity Endorsement - at Alagappa University, Karaikudi.
  • UGC - NET- 2005, New Delhi.
  • M.Phil - 2005 - Alagappa University, Karaikudi.
  • M.B.A - 2000 - Alagappa Institute of Management, Alagappa University, Karaikudi.
  • B.Sc - 1998 - The American College, Madurai.

List Of Publications:
  • Muruganantham.G And Kaliyamoorthy.S, “Retail Revolution” (Cover Story), ICFAI Journal – Marketing Mastermind, June 2005, Pp 15 - 21.
  • Muruganantham.G, “Borderless World – India’s Opportunity”, Smart Journal Of Business, Vol1, July – Dec 2005, Pp 27 - 33.
  • Muruganantham.G And Kaliyamoorthy.S, “Knowledge Management - The Challenge Of The Day”, Tata McGraw-Hill, New Delhi, 2005, Pp 313 - 322.
  • Muruganantham.G And Kaliyamoorthy.S, “Celebrities In Advertising”, ICFAI Journal – Marketing Mastermind, July 2006, Pp 15 – 20.
  • Muruganantham.G And Kaliyamoorthy.S, “Role Of Celebrities In Two Wheeler Advertisements-A Study With Special Reference To Karaikudi Town”, Indian Journal Of Marketing, New Delhi, December 2006.

Papers Presented In The International and National Conferences:

S.No

Conference Theme

Host Institution

Title of the paper

1

Eleventh International Conference On Productivity And Quality Research (ICPQR),

Dec 12-15, 2005.

IIT – Delhi

Knowledge Management - The Challenge Of The Day

2

Sixth International Conference On Operations And Quantitative Management (ICOQM -VI),

August 9-11, 2005.

IIM – Indore

Contemporary Scenario In Environmental Management

3

International Conference On Marketing In The Age Of Convergence,

Jan 7 & 8, 2006

IIM- Kozhikode

Celebrity Endorsement - A Competitive Promotional Tool

4

Trends & Challenges In Entrepreneurial Training,

Dec 16, 2005

Alagappa Institute Of Management – Karaikudi

Creative Process Of Idea Management For Entrepreneur

5

Current Trends In HRM,

May 5 & 6, 2006

Sona School Of Management- Salem

Changing Nature Of HR - The New Imperatives.

6

XXX Indian Social Science Congress, Dec 27-31, 2006.

Alagappa University,

Karaikudi.

Globalisation and Knowledge Economy.

Contact Address:

MURUGANANTHAM.G
Lecturer in Management,
Department of Management Studies,
National Institute of Technology,
Tiruchirappalli – 620 015.

Phone: +91-431-2501801.