Dr. G. Muruganantham

Mail id:

  • murugan@nitt.edu
  • g_murugu@yahoo.co.in

Specialisation:

Marketing/General Management.

Teaching Interest:

  • Marketing Management.
  • Consumer Behaviour
  • Advertising Management
  • Brand Management
  • Total Quality Management.

Corporate Experience:

Three Years in CIPLA Ltd & DABUR India Ltd.

Awards Received

  • Best in the session award for the paper titled “Celebrity Effect on Brand Positioning - A Study with Reference to Female Personal Care Products” at the Global Conference on Business and Finance, organised by the Institute for Business and Finance Research at Atlantic City, New Jersey, USA on January 6-9, 2009.
  • Best Paper Award for the paper titled “Case study on Corporate Social Responsibility of MNC’S in India” at the International Trade and Academic Research Conference organised by Academy of Business & Retail Management and co-hosted by London College of Management Studies at Wembley, London on 8-10 November 2010.

Educational Qualification:

  • Ph.D  - 2009 - in Celebrity Endorsement - Alagappa University, Karaikudi.
  • UGC - NET- 2005, New Delhi.
  • M.Phil - 2005 - Alagappa University, Karaikudi.
  • M.B.A - 2000 - Alagappa Institute of Management, Alagappa University, Karaikudi.
  • B.Sc - 1998 - The American College, Madurai.

List of Publications:

  • Muruganantham.G And Kaliyamoorthy.S, “Retail Revolution” (Cover Story), ICFAI Journal – Marketing Mastermind, June 2005,pp 15 - 21.

  • Muruganantham.G And Kaliyamoorthy.S, “Knowledge Management - The Challenge Of The Day”, Tata McGraw-Hill, New Delhi, 2005, pp 313 - 322.

  • Muruganantham.G and Kaliyamoorthy.S, Brand Positioning – A Contextual Review, Advertising Express, ICFAI Press, November 2008, pp 48-50.

  • Muruganantham.G and Kaliyamoorthy.S, Celebrity Endorsement - A Competitive Tool for Brand Positioning, International Journal of Value Chain Management, Vol 3, No 4, 2009, pp 386-400.

  • Muruganantham. G and Sezhiyan D.M., Retail Merchandising in India, Journal of Business and Retail Management Research, October 2010.

Papers Presented in the International Conferences:

S.No
Conference Theme
Host Institution
Title of the paper
1
 4thIIMA Conference on Marketing in Emerging Economies,
January 5 -7, 2011
IIM Ahmedabad
Study on Factors Influencing Brand Loyalty of Deodorants
2
 Seventh AIMS International Conference Management, December 20-23, 2009 
 
IIM - Bangalore
Impact of Global Recession in Marketing Competitiveness
3
International Conference On Convergence of corporate Governence Norms,September 5-6 , 2009.
IIT-Kharagpur
Corporate Governance in Indian SMEs
4
International Conference On Marketing In The Age Of Convergence,
January 7 & 8, 2006
IIM - Kozhikode
Celebrity Endorsement - A Competitive Promotional Tool
5
Sixth International Conference On Operations And Quantitative Management (ICOQM -VI),
August 9-11, 2005.
IIM - Indore
Contemporary Scenario In Environmental Management
6 Eleventh International Conference On Productivity And Quality Research (ICPQR),
December 12-15, 2005.
 IIT - Delhi Knowledge Management - The Challenge Of The Day

Contact Address:


Dr. G.MURUGANANTHAM
Assistant Professor
Department of Management Studies
National Institute of Technology
Tiruchirappalli – 620 015
Phone: +91-431-2503714
Mobile: +91-9865175135