Publications

Books:

  •  Engineering Economics and Financial Accounting
  • Total Quality Management

Publications:

  • A paper titled “Managing in the era of change- Challenges and perspectives in the area of finance” was published in an international conference proceedings organized by JIMS with a theme Managing in the era of change- challenges and perspectives volume number ISBN 81-7446-226-0, page282-305
  • A paper titled “Managing Global competitiveness-what Indian mutual funds must do” was published in an international conference proceedings organized by JIMS with a theme Managing Global competitiveness-what Indian companies must do volume number ISBN 81-7446-274-0, page180-191
  • A paper titled “Creating competitive advantage in global economy” was published in an international conference proceedings organized by DSPR, New Delhi with a theme Management and Technology :Vision 2020
  • A paper titled “Creating competitive advantage in global economy-Indian perspective” was published in an international conference proceedings organized by World Business Congress of International Management development Association(IMDA) held in Vancouver, Canada
  • A paper titled “Stock price behavior in NSE : Testing the weak form of efficiency.” was published in an international conference proceedings organized by Adaikalamatha Institute of Management.
  • A paper titled “Stock price behavior in NSE : Testing the weak form of efficiency.” was published in the UGC sponsored national conference proceedings organized by Madras University.
  • A paper titled “Entrepreneurs – Networking for innovation.” was published in the UGC sponsored national conference proceedings organized by Annamalai university.
  • A paper titled “Success Determinants of Service Brand Extensions in India – An Empirical Study.” Will be published in the International conference on marketing organized by Athens Institute for Education and Research, Athens, Greece.

 Journals:

 
  • An article titled “Indian Stock Market Efficiency after the Introduction of Derivatives.” was published in the Journal, MATS Business Review, Vol. No. 1, Issue No. 1, Page No. 59 – 73.
  • An article titled “Indian Stock Market Efficiency before and after the Introduction of Derivatives.” was published in the Journal, PSG Journal Management Research, Vol. No. 1, Issue No. 1, Page No. 59 – 73.
  • An article titled “Customer Relationship Management – The Winning Strategy.” was published in the Journal, Tatva, Vol. No. 3, Issue No. 1, Page No. 27 – 36.
  • An article titled “Indian Stock Market Efficiency before and after the Introduction of Derivatives – A Spectral Analysis.” was published in the International Journal, Gyan.