Research and Teaching

Research

Presently guiding doctoral research candidates in the area of Marketing at National Institute of Technology, Tiruchirappalli, India.

Is also the research supervisor at Madras University, Chennai, India.

Research/Teaching

• Marketing Management
• Services Marketing,
• Strategic Brand Management,
• Sales Management 
• Retail Marketing
• Customer Relationship Management
• Entrepreneurship
• Business Analysis and IT consulting in Retailing