Demand and Supply. Forecasting techniques. Cost and Revenues .
Competitive nature of the firms. Keynesian economics. National income.
Trade cycle. Inflation. Index numbers. Capital budgeting. Cash flow analysis. Balance sheet.
Risk and Decision Making. Technological Change in Global Economy. Locating the Firm in a global economy. Taxes and Decision Making.
Exchange Rate determination. Marketing. Product life cycle. Marketing research. Branding. Personality. Motivation. Leadership. Working in Teams.